Image this: you roll as much as some seedy bar in north London in a brand new Volkswagen SUV and park subsequent to a tricked-out Harley Davidson. A burly character in a black leather-based jacket ambles out of the saloon and squints on the VW subsequent to his bike.
“Good journey, mate,” he affords. “Good color.”
You again away a little bit from the VW.
“Thanks,” you say and smile shyly. “It’s a brand new coloration.” You pause, then add, “It’s known as Rubber Ducky.”
This scene is imaginary, however doable now that VW in the United Kingdom is transport its revised compact T-Cross SUV glowing in a slightly distinctive exterior shade known as…nicely, we’ve mentioned it: Rubber Ducky.
No design genius in a Wolfsburg convention room selected the colour. No, it was chosen by the general public by way of VW’s social media websites, the place the Rubber Ducky title rose to the highest of the ballot with 46 p.c of the vote.
“Some may say placing a paint title to public vote is a quackers concept,” mentioned Oliver Lowe, T-Cross Product Supervisor at Volkswagen UK. “However we have been assured individuals wouldn’t get in a flap whereas making an attempt to determine on a brand new title, and we expect Rubber Ducky yellow was a very eggs-cellent alternative.”
In fashionable tradition, the ducky—generally it’s spelled “duckie”—is related to infancy and early childhood and with a toddler’s bathtub time. An essay on the toy within the Journal of American Culture notes, “total shiny yellow in coloration, the geese are all the time posed in a swimming place. Facial options embrace blue or black eyes and orange open-or-closed beaks. A small gap on the underside permits air to enter in order that when squeezed, a squeaking sound is produced.”
Presumably there’ll be no squeaks emitting from the T-Cross, which is on sale now at UK dealers for about $30,300. If ducky yellow doesn’t tweak the British consumers’ curiosity, there’s additionally blue and pink metallic selections. The up to date mannequin additionally options new gear as customary, new tech and nicer cabin supplies.
However wait, there’s extra. January 13 is Rubber Duckie Day in Nice Britain as a result of a 1973 Sesame Road episode confirmed a calendar with Rubber Duckie’s birthday reported as January thirteenth.
As Top Gear mentioned in it is report on the matter, “Welcome to the UK!”