DETROIT — General Motors introduced it’s reorganizing its BrightDrop electrical commercial vehicle unit to make it much less unbiased and cut back prices, and that the unit’s head, Travis Katz, could be leaving.
GM mentioned CEO Katz was leaving at an unspecified date, however didn’t elaborate on the rationale for his departure.
GM mentioned BrightDrop, the unit it launched in early 2021, will now not function individually from the mum or dad firm. When it was first launched, officers talked about BrightDrop as a startup inside GM that had operational freedom.
Now, its groups will likely be absolutely built-in into GM, “so our work is extra environment friendly,” it mentioned.
“Bringing BrightDrop absolutely into GM means the start of a brand new chapter,” GM mentioned in a weblog.
San Francisco-based Vans Enterprise Capital managing accomplice Reilly Brennan was not stunned by the transfer.
“Brightdrop was created at a time when the general public markets had a voracious urge for food for brand new EV producers,” he mentioned. “Now that the market now not has such demand, it is smart that Brightdrop could be folded into the core of GM.”
In October 2021, GM mentioned it anticipated BrightDrop’s income to prime $10 billion by 2030 with low-20% revenue margins.
GM mentioned it nonetheless intends to construct up manufacturing of the BrightDrop Zevo vans, which is anticipated to renew subsequent 12 months and will likely be supported by the launch of the Ingersoll plant’s new battery-module operations.
BrightDrop idled the Ingersoll plant in October on account of delays within the supply of battery modules that energy the vans.
Katz, a longtime tech entrepreneur who joined GM in 2020 from enterprise capital agency Redpoint Ventures, didn’t instantly reply to a request for remark.
In March 2021, he described himself as a “nontraditional particular person to seek out within the automotive world” and mentioned GM had given him “plenty of leeway” to set pricing and enterprise technique.