Auf wiedersehen, Wienermobile. Guten tag, Frankmobile.
No, it’s not named after Sinatra. “Frankmobile” is the model new title of Oscar Meyer’s cellular sizzling canine, the unmistakable sausage-shaped motorized float that’s been teasing hungry People for many years.
Whereas the corporate’s advertising people have stayed true to its Germanic references — “weiner” means Vienna, and town of Frankfurt holds that it has been making the elongated meat for greater than 500 years — the model hopes that the car’s new title will recommend to canine followers that its merchandise have been modified.
Based on Kraft Heinz, Meyer’s proprietor, there’s a new recipe that marks the primary change to Oscar Mayer’s franks in six years. Prospects will quickly see refreshed packaging and style a “extra balanced taste profile and iconic beefy style that’s extra scrumptious than ever,” in response to a press launch.
“Whereas some opponents centered on having sturdy flavors on a number of aromatics like garlic and/or onion, our staff labored to steadiness these out whereas nonetheless protecting sturdy beef brothy notes all through the canine,” a spokesperson informed CNN. Particulars in regards to the new recipe, nevertheless, stay hidden.
The unique Wienermobile dates again to 1936, when Carl Mayer informed his Uncle Oscar a couple of new advertising concept that was a literal advertising car for the corporate. The unique Wienermobile had an open cockpit to be pushed completely in Chicago.
Right this moment, Oscar Mayer maintains six of the 23-foot-long autos, which journey throughout the USA. The Frankmobile is actually nonetheless the identical Wienermobile as earlier than, however now with Frankmobile branding on the bun. Together with a “Please don’t lick” warning, in case you have been considering doing that. As for the Frankmobile’s specs: The custom-made fiberglass canine sits atop a flippantly toasted fiberglass bun on a transformed Chevrolet chassis with a 300-horsepower Vortec V8. It was designed by the Basic Physique Firm of Chicago.
This previous February, in the course of the Super Bowl LVII weekend, a Wienermobile had its catalytic converter stolen. Some thief relished doing that.